Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry Research Paper

Place, Promotion and Price Strategies ZTE Computer Tablet Market Entry in the US - Research Paper Example â€Å"According to leaked screenshots leaked by an Amazon source of its internal inventory management system Alaska, and published by Cult of Android, the Kindle Fire is on its way to outselling even the Apple iPad† (Barbara, 2011). Kindle Fire’s Tablet recent robust performance in the market is a positive development in marketing computer tablet in the US because it demonstrates that Apple’s Ipad is not invincible to the competition as initially perceived. This is an encouraging development for ZTE because it manifests that given with a right product and strategy mix, it is possible that ZTE can outsold Apple’s Ipad. This development tells that ZTE’s aggressive marketing objective in 2015 is realistic and doable. ZTE is not new in the U.S. market. It currently sells smartphones, feature phones, modems and devices within the U. S. market and has worked with U.S. carriers like AT&T Inc., Verizon Wireless, Sprint Nextel Corp. and T-Mobile USA (Khariff, 2011). In terms of brand recall, ZTE is no longer a stranger to American consumers. Such that when it introduces its tablet computers in the American market, it already has brand awareness where it can capitalize to gain more market share. ZTE Corporation is the second largest manufacturer of mobile phone gear in China. Being such, it has the advantage of scale to be able to sell its products at a lower cost. In contrast, Apple Inc is only the fourth selling computer brand in its own domestic market (America) dominating only the computer tablet market segment. This leading position is even currently threatened by Amazon’s Kindle Fire Tablet’s recent robust sales performance. ZTE also had a successful launch of its tablet outside the U.S., offering global tablet markets Google Android based tablets, like the one used in the Kindle Fire and Samsung Galaxy Tablet (Khariff, 2011). Considering these factors in competition, the possibility that ZTE’s inexpensive product offerings will establish them as the tablet PC market share leader by 2015 as predicted by TechGadgetWeb.com (2011). ZTE however has to employ the right marketing mix to successfully penetrate the US market and become a market share leader by 2015. To be able to employ the right marketing mix, it is necessary to elaborate the aspects of marketing mix which are; Table I Place Distribution and retail channels, online presence, geographic considerations, public appearances and performances (also an aspect of promotion), and delivery Promotion Marketing materials, initial offerings, social media /internet, press and PR, advertising, relationship marketing and public appearances and performances Price Market penetration goals, competition, customer buying power, regional and segment differences, current economic conditions (Source: www.businessmate.org) Place For ZTE to successfully enter the US market, ZTE has to capitalize on its existing marketing channels. Currently, it has a partnership with five majore carriers in the US that includes Verizon, the dominant US mobile phone carrier. Capitalizing on the existing network of this mobile phone carriers provides ZTE an easy penetration in US the market. The major carriers in the US has an established marketing network that makes it ideal for a new entrant like ZTE as a place of distribution for its products. ZTE’s exposure to Verizon and other mobile phone carr

Liberalists View of International Relations Term Paper

Liberalists View of International Relations - Term Paper Example Formal explanation and learning of international relations (IR) started in the 20th century. According to James Roservat (2007), â€Å"The idealistic view of human nature and the possibility of human progress propounded by liberalism are rooted in the writings of such Enlightenment philosophers as Immanuel Kant, John Locke, and Jean-Jacques Rousseau†.  These were the founders of democracy in America. There are many theories about international relations. James Roservat further states that â€Å"The Liberal perspective was dominant in many intellectual circles in the aftermath of World War I†. However, many changes occurred especially at the end of the cold war due to new hypothetical discoveries and the materialization of new challenges. These challenges included; the formation of politically aligned multi-states, strong nongovernmental organizations influencing decision making in foreign policy, the materialization of international terrorism, the emergence of global markets as well as the possibility of individuals to control global behavior. In the liberalism perspective on international relations, the state is seen as an entity of analysis which encompasses international laws, nongovernmental and international organizations which are considered to be important elements in global politics. Gilpin Robert (2001) states that â€Å"the liberalist theory is a political theory founded on the natural goodness of humans and the autonomy of the individual†. The theory favors public and opinionated autonomy, administrative by law with the approval of the people, and fortification from illogical power. Gilpin Robert further argues that â€Å"in international relations, liberalism covers a broad perspective ranging from Wilsonian Idealism through to contemporary neo-liberal theories and the democratic peace thesis†.